Hi, I'm Maxine, a passionate brand strategist and product marketer operating at the intersection of insights and data, culture, and creativity to build brand love, ignite scalable growth, and drive business results.
Over a decade at Amazon, Starbucks, and Kellogg's has earned me a nickname: Brand Humanizer. I've led integrated marketing campaigns, launched sub-brands, and produced high-impact activations and go-to-market strategies that reached and converted millions. From developing inclusive brand positioning, to scaling emerging customer segments and curating experiences that spark action, I bring a unique mix of strategic rigor, creative thinking, and cultural fluency to every challenge.
I thrive at the crossroads of brand, product, and customer experience, and I believe in using marketing as a force for connection, clarity, and impact.
I'm also an Africa explorer on a mission to visit all 54 African countries. Maxine Loves Africa is my platform for exploring roots and heritage, documenting untold stories, and helping reframe how the world sees Africa. This lifelong journey continues to shape my lens as a storyteller, strategist, and builder of inclusive brands. Follow along on TikTok and Instagram.
Let's connect! I love talking all things tech, brand and product marketing, Africa travel, and coffee culture (think a smooth shot of espresso in an inspiring third space).